We launched two advertising campaigns in 2019-- for DIY filers, we developed creative for TurboTax Free, and for more complex filers who need the assistance of a licensed CPA, we developed a campaign for TurboTax Live. In total, we developed 12 TV spots
TTX Free: We drove home the idea of “free,” by using only that word throughout the ads and supporting web banners. To push it even further, we slipped in a branded crossword in the New York Times Magazine, adjacent to the real crossword puzzles, in the both the magazine and on the app.
TTX Live: We leaned on the influence of ‘tech-savvy millennials and showed how technology and humans can come together to make for a better tax experience. I designed post-production graphics to be used the tv spots, , designed and animated our TV spot end cards in both English and Spanish, designed and prepared the campaign’s digital assets for banners and social, and designed the cross-word puzzle ad which was featured on Adweek
2019
Creative Direction: Jason Campbell & Kevin Jones
Art Direction/Copywriting: Derrick Ho & Helen Rhodes,
