Overview

For the 2019 tax season, TurboTax took two distinct creative approaches. Free reduced courtroom dramas, spelling bees, and game shows to one word: “free.” Live paired technology with real human help, culminating in RoboChild—a robot who dreams of becoming a CPA—for Super Bowl LIII. I contributed lockups and broadcast end cards for both products, background graphics for “Tech Showcase,” and concept and storyboard development. My work also included digital campaign design, including banners and other digital assets.