Zendesk

Zendesk
Company
Zendesk
Year
2019–2020
Role
Brand design & art direction
Discipline
Brand design
Digital & art direction

Overview

At Zendesk, I worked across brand art direction and digital design, from evergreen photography to product pages and marketing emails. I led the concept and art direction for a brand photoshoot, using everyday objects and sculptural forms to create a reusable image library for web, email and social. I also designed product pages and developed the marketing email system, bringing the brand into everyday customer communications.

Photography

Published Zendesk brand identity overview showing the photography in use
Complete original Zendesk brand photoshoot: sixteen compositions with hands, everyday objects and sculptural forms

Layout studies using the original shoot photography.

Brand in use

Original Zendesk webpage using the art-directed puzzle-piece photograph

For developers

Sell + Guide

Email system

Original Zendesk email system specifications: five email layouts with annotated spacing, margins, content modules and calls to action

Tech Summit

Zendesk Tech Summit virtual event identity and banner
New Tech Summit 20 presentation mockup of a teal T-shirt and branded stickers
New Tech Summit 20 presentation mockup with printed identity artwork, attendee badge and enamel pin

Art direction & brand designDee Mahon

PhotographyMarta Dymek

Email system designMelanie Picardo & Dee Mahon

Explore Garden identity ↗
Explore CX Trends 2020 ↗

More work

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