P&G—Thank You, Mom: Love Over Bias 2018 Winter Olympics Campaign Social
We worked with P&G to extend the 'Thank You, Mom' campaign for the 2018 Winter Olympics with Love Over Bias, a message that a mom's unconditional love can help a child overcome the world's prejudices. We launched a few films featuring American athletes who were participating in the games, revealing theirs and their mom's stories about bias.
I worked on GIFs for social, and helped storyboard, design, and animate a promoted Snapchat Story, one of the first ads to use the new platform.
2018
Art Direction/Copywriting: Patty Orlando, Kervins Chauvet
Creative/Design Management: Leola Ristau
Designers: Dee Mahon, Dana Beaty
