Love Over Bias

Client: Procter & Gamble
Agency: Wieden+Kennedy
Year: 2018
My contribution: Design & animation
Social & Snapchat

Overview

For the 2018 Winter Olympics, P&G’s Thank You, Mom campaign celebrated mothers as their children’s first advocates—championing their potential in the face of bias.

Love Over Bias came to life across broadcast films, athlete portraits, social content, and a promoted Snapchat Story. A distinctive campaign lockup connected the work across animated graphics, apparel, posters, ski patches, and event applications. I contributed to the social GIFs and the storyboarding, design, and animation of the Snapchat Story.

Love Over Bias — multicolor line animation

Love Over Bias — animated illustrated hands

Love Over Bias — LOB_2 original social animation

Original campaign portrait of an athlete and his mother

Aja and her mother — original campaign motion

Elana Meyers Taylor and her mother in the original Love Over Bias campaign portrait

Gus Kenworthy — playful original campaign motion

Amy Purdy holding prosthetic legs and wearing a blue campaign T-shirt against a pink background

Aja Evans wrapped in an American flag wearing the My Mom Loves This Black Girl campaign shirt

Aja Evans and her mother dancing together against an orange background

Original campaign event photograph with athletes and white Love Over Bias cubes featuring P&G and Olympic branding

Framed Love Over Bias campaign poster mockup

Love Over Bias ski-patch mockup for PyeongChang 2018

Wieden+Kennedy · Art direction & copy: Patty Orlando, Kervins Chauvet · Creative & design management: Leola Ristau · Design: Dee Mahon, Dana Beaty.