Zendesk Garden Brand Identity // WIP
Garden is the design system for Zendesk. It helps our internal teams create more accessible, consistent, and beautiful UI with pre-built components and tooling used across the entire Zendesk product suite. Prior to this project, Garden did not have a distinct brand identity. As an open-source platform, we felt it was important to give Garden a stronger presence. We aimed to promote and elevate Garden as an external facing tool, make Garden uniquely identifiable, and help launch their new website. I developed the logo and built out a full brand toolkit to be used internally across the rest of the brand. I additionally pitched, concepted, and art directed a full photoshoot to develop supporting assets for the team.
2019
Photography: Marta Dymek
logo + wordmark
patterns + kit of parts
brand toolkit
photoshoot —WIP. I concepted, researched, and art directed a photoshoot to create a supporting system of assets for the Garden brand. On set, I worked with a production designer and our photographer, Marta Dymek.
