Oregon Weather
Compass

Client
Travel Oregon
Agency
Wieden+Kennedy
Role
Design · UI · Motion
Year
2016–2017

Overview

Find the weather you want.A mobile microsite that pointed visitors toward Oregon’s sun, snow or rain, with real-time destination forecasts, driving directions and nearby activities. Created for the 2016–17 winter season, the experience is now archived. My contribution covered site and UI design, plus motion graphics for the home screen’s current-weather states.

Original Weather Compass mobile site being used on a rainy day
Weather Compass in use · Travel Oregon

Campaign film

A compass for choosing where to go

Weather Compass home interface with sun, snow and rain choices
Choose a weather condition
Sunriver destination with current conditions and forecast
Explore a destination and its forecast

Current weather, in motion

Original interface motion
Original interface motion
Sunny weather state
Sunny weather state
Cloudy weather state
Cloudy weather state

One system, different weather

Original snow animation
Original rain animation

Designing the journey

Original Weather Compass user flow connecting compass, locations and destination links

Project context

Read Travel Oregon’s original story ↗

Created for mobile, the compass combined real-time weather with places to explore across Oregon.

Credits

Art direction
Matthew Carroll
Copywriting
Shaine Edwards
Creative / design management
Abby Marten
Design
Caitlin Alexander, Dee Mahon
User experience
David Trujillo
Digital agency
Driftlab Interactive
Recognition
2017 One Show Bronze Pencil · Mobile / Websites
2017 Webby Awards Honoree

Original design and credits preserved from the project archive.

More work

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