Chiquita Banana Sun - 2017 Solar Eclipse Stunt
Prior to the 2017 Solar Eclipse, W+K teamed up with Chiquita to announce the once-in-a-lifetime event of Chiquita creating a banana shaped sun as the moon moved between the earth and the sun. The moment was celebrated with a series of activations, including a website, thebananasun.com, serving as the hub for all things banana-sun related, a series of web films, a Chiquita chat bot on facebook messenger, a big banana OOH installation near the flatiron building in NYC, and banana shaped eclipse viewing glasses.
Creative/Design Directors: Mike Weihs, Mike Egan, Jarrod Higgins
Creatives: Kate Digilio, Becca Wadlinger
Creative/Design Management: Simone Takasaki
Design: Julia Perry, Eric Reigert, Sarah Hollowood, Dee Mahon
