Chiquita Banana Brand Refresh + OOH Campaign Launch
After years of lying dormant, we re-launched a new Chiquita brand identity in the U.S. and abroad. Our goal was to design a playful identity that conveyed that Chiquita bananas are iconic, bold, optimistic, healthy, and delicious, but most importantly fun.
We defined the typography, tone of voice, photography style, and use of graphic elements, to make every piece of communication about bananas a little bit more playful.
I was involved in all stages of the project, from initial concepting to campaign OOH design and production, and brand book design and production.
2017
Creative/Design Direction: Mike Weihs, Mike Egan, Jarrod Higgins
Copywriting: Kate Digilio, Becca Wadlinger, Emma Dou
Creative/Design Managers: Lenore Prato, Simone Takasaki
Designers: Julia Perry, Sarah Hollowood, Brittany Gendron, Danielle McCoy, Lea Loo, Dee Mahon
process/early concepts
brand book
