Travel Portland
Zines

Travel Portland zine collection arranged on a wooden table
Client
Travel Portland
Role
Design and production design
Year
2015

Overview

Travel Portland and Wieden+Kennedy invited local artists, writers and makers to share their own versions of the city through a series of zines. Covering everything from beer and rainy-day outings to oversized landmarks, the collection brought Portland’s independent publishing spirit to a winter tourism campaign. Printed guides and pop-up newsstands introduced visitors to the city through the people who know it best.

A collection of local perspectives

Selected Travel Portland zine covers including Hey Portland and Black Portland
Open Travel Portland zine with local stories and photographsClose-up of the feminist beer guide and independent publication typography

Inside the zines

A Feminist’s Guide to Beer Drinking

Writer / creator
Lucy Burningham
Design
Dee Mahon
Art direction / copywriting
Nate Nowinowski, Becca Wadlinger
A Feminist’s Guide to Beer Drinking — Cover
Cover · 1 / 14
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Black Portlands

Writer / photographer / creator
Intisar Abioto
Art direction
Nate Nowinowski
Design
Dee Mahon
Black Portlands — Cover
Cover · 1 / 10
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Open zine spread beside a red illustrated coverPortland zine interior with illustrated objects and editorial layout
Black Portland cover beside an open interview spread
Travel Portland illustrated collage of local icons and lettering

Print, objects and places

Travel Portland illustrated socks and printed packagingSocks and publications photographed on a wooden tablePrinted Portland collage zine on a neutral surfaceTravel Portland zine display and illustrated publication covers
Illustrated Travel Portland display wrapping a street fixture

The zine library

Archived Travel Portland online zine library
Original online collection

Credits

Art direction
Nate Nowinowski
Copywriting
Becca Wadlinger
Creative / design management
Abby Marten
Design
Cassandra Swan, Patrick Nistler, Dee Mahon

Migrated from the original project archive.

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