Travel Oregon
Campaign
My contribution
Oregon, without the oversell.I assisted the art director with photography selects, paired images with headlines, and designed 15 billboards for Vancouver, Seattle, San Francisco, Boise and Portland. The winter campaign met Oregon’s wet, snowy and dark season with a deliberately casual voice.
A little unexpected. Very Oregon.
Out in the world
Photography, headline and placement
The wider campaign
Related films · Yonder
Five places. A quietly confident point of view.
Yonder produced these location films for Travel Oregon and Wieden+Kennedy. Directed by Trevor Fife, with photography credited to Clayton Cotterell. Presented here as wider campaign context.
Explore Yonder’s production story and behind-the-scenes photography from the campaign.
View production story ↗Original outdoor credits
- Art direction
- Matthew Carrol
- Copywriting
- Shaine Edwards
- Photography
- Clayton Cotterell
- Creative / design management
- Abby Marten
- Design
- Dee Mahon
Outdoor work and role migrated from the original project archive. Related film and production credits: Yonder.
