Travel Oregon Winter OOH
The winters in Oregon are wet, snowy and dark. We wanted to help encourage people to embrace this by telling people about our snow-topped volcanoes, silent backcountry, and the winter skies of the Oregon Coast.
I assisted an art director with making photography selects, pairing them with a selection of headlines, and designing 15 billboards for an OOH campaign that was placed in target market cities, Vancouver, Seattle, SF, Boise, and Portland.
Rather than using epic photography and exaggerated, flowery copy, the campaign is intentionally casual about Oregon--a little bit unexpected and off the beaten path, like Oregon itself.
2017
Art Director: Matthew Carrol
Copywriter: Shaine Edwards
Photographer: Clayton Cotterell
Creative/Design Management: Abby Marten
Design: Dee Mahon
