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Zendesk
CX Trends Report

Customer experience, in a new dimension.

Customer Experience Trends / 2020

Company: Zendesk
Year: 2020
Role: Art direction
Discipline: Campaign / Digital / Editorial

Overview

Making the abstract tangible.

I co-art-directed Zendesk’s CX Trends 2020 campaign with Marta Dymek. Sculptural forms, tactile surfaces and expressive color brought five perspectives on customer experience into one connected visual world.

Visual language

Connection sculptural animation — ConnectionConversation

Collaboration sculptural animation — CollaborationWorking as one

Connection sculptural animation — ConnectionOpen platform

Intelligence sculptural animation — IntelligenceRaising the stakes

Balance sculptural animation — BalanceSupporting teams

Digital experience

Follow the trends.

zendesk.com/customer-experience-trends

THE CUSTOMER EXPERIENCE TRENDS REPORT

Follow
the trends.

Five perspectives on the future of customer experience.

Explore the report ↗

Sculptural spheres on a transparent curved track

zendesk

THE REPORT / 2020

Follow
the trends.

Sculptural spheres on a transparent curved track

Five perspectives on the future of customer experience.

Get the report ↗

The report

Research with a point of view.

CX Trends report cover and editorial pages with sculptural artwork, typography and research charts

Zendesk Customer Experience Trends Report 2020 cover

Updated report spread: the opportunity is in the experience

Updated report spread: connected teams, shared responsibility

Explore selected report pages ↗

Jim Cramer with the CX Trends report on CNBC, March 2020

Credits

Art direction: Dee Mahon & Marta Dymek
3D renders: Marta Dymek ↗
Producer: Tamara Austring

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