IGB Landing Page
Introduces the tools and guides advertisers into the Boost Hub through a hero-module CTA.
Company
Meta
Year
2021-2022
Deliverables
Web
Visual Design
Video Series
Team
Global Small Business Group
Overview
A web hub and video series designed to help small businesses advertise on Instagram with clarity and confidence. I led visual design across desktop and mobile, created the visual system and product mockups, and art directed a 14-part success story series featuring real business owners around the world.
Choose a goal
Final content strategy
A path from first ad
to better results.
Get Started
Introduces Boost, highlights its value, and guides people into the hub’s content.
Meta BlueprintBoost Post
Organic
TrafficDirect
Email, Ads
TrafficDirect
Email, Ads
Set Up Your Ad
Guides advertisers through their first ad: goal, audience, budget, and duration.
Meta BlueprintBoost Post
Measure Your Impact
Track performance with insights, then make informed adjustments to improve reach and engagement.
Account InsightsAd QuizBoost Post
Make Better Ads
Build stronger creative with practical tips, best practices, and success stories.
Success StoriesMeta BlueprintBoost Post
One hub.
Different ways to learn.
Each page brings together short lessons, product demonstrations and business examples. The guidance becomes more specific as people move from discovering ads to understanding results and improving their creative.
Get Started
Introduce the possibilities, then give people a way in.
Measure Your Impact
Turn ad metrics into guidance for the next decision.
Make Better Ads
Connect testing, creative tips and business stories.
Small lessons.
Rich content.
Product mockups and colour-coded modules make the advice tangible—one choice, one concept, one next step at a time.
Build awareness
Explain the value through a familiar business example.
Select your goal
Connect an advertising goal to a concrete next action.
Budget + duration
Make two abstract settings easier to understand.
Understand your impact
Break down engagement, interactions, reach and impressions.
Make and keep a plan
Bring creative guidance into a repeatable practice.
Real stories.
Practical advice.
La Pantera Fresca
Bee Books
Silk Roll
Ella Jae Essentials
From browsing to learning.
One kit.
Many ways to move.
Type
Image + type
Transitions
Product UI
Results
Social cues
Creative lessons
Kinetic statements
