Role
Visual Design
Agency
Wieden+Kennedy Portland
Powerade’s Just a Kid from the USA campaign celebrated the beginnings of Claressa Shields, Lopez Lomong, and Shakur Stevenson. I worked across visual design for film, packaging, retail, apparel, and digital.
The Corner follows Shakur Stevenson from Newark to the ring. A two-minute film, a 30-second broadcast edit, and six 15-second athlete stories brought “Every Story Begins Somewhere” to TV, digital, and social.
Broadcast / Supers & end cards
Documentary-style athlete portraits and bold campaign lettering carried the story into retail—across cooler wraps, in-store displays, and point-of-sale materials.
A limited-edition Watermelon Strawberry Wave bottle paired flag-inspired stripes with the “Just a Kid from the USA” lockup, carrying the campaign onto the product.
Gold campaign lettering united a hometown apparel collection and a dedicated store at justakidfrom.com. Proceeds supported current and future Olympians.
01 / 06
05 / CAMPAIGN POSTERS
Influencer kits / Campaign in hand
Design: Dee Mahon
