Nike LeBron James: L.A. Live Takeover
To mark LeBron James’s Lakers debut, Nike took over the screens around L.A. Live. Archival imagery, restrained typography, and a transition into Lakers color traced his journey from childhood dream to a new chapter in Los Angeles.
I contributed motion design and production, bringing the campaign to billboards of different shapes and scales.
As fans navigated through the various entrances of the Staples Center, they were greeted with coordinated screens showcasing LBJ’s career and how he landed as a LA Laker.
The work was showcased inside the Staples Center (Jumbotron, Bleacher Ribbon, Floor/Court Ribbon), Microsoft Theater Screens, L.A. Live, and surrounding hotel screens/signage.
